Top 28 SEO Tools for Shopify (+5 Bonus)

Navigating the E-commerce Seas: Let SEO Be Your North Star to Shopify Success!

“Think of SEO as the magic spell that turns your online store into a shining lighthouse in the vast ocean of e-commerce, guiding treasure-seeking shoppers straight to your Shopify shores.”

In this world of e-commerce, having a well-optimized website is a key for success. This is where search engine optimization (SEO) comes into play. SEO boosts a website’s search engine rankings, making it simpler for people to locate and buy things. For online store owners who use Shopify, there is good news: Shopify offers built-in features, tools, and plugins specifically designed to improve SEO. In this article, we will explore these features, tools, and plugins, as well as best practices for Shopify SEO. With these resources, Shopify store owners can improve their website’s visibility and attract more customers, ultimately leading to greater success and profitability.

Tools for Shopify SEO

Shopify is a powerful e-commerce tool that helps business owners set up and run their online stores quickly. However, without proper SEO, potential customers may have trouble finding your store. Fortunately, Shopify offers several options to optimize your store for search engines. Here are some of the top tools for Shopify SEO:

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SEMrush

SEMrush is a famous all-in-one SEO tool that lets website owners, marketers, and SEO professionals do keyword research, track rankings, study rivals, and more. It has many features and functions that can help businesses improve their online exposure and performance in search engines.

Here are some of the key benefits of using SEMrush:

1. Comprehensive Keyword Research: SEMrush provides extensive keyword research tools that allow you to discover new keyword opportunities, analyze keyword difficulty, and find long-tail keywords that your competitors may not be targeting.
2. Competitor Analysis: With SEMrush, you can analyze your competitors’ websites and SEO strategies, including their backlink profile, top organic keywords, and ad strategies. This can help you identify new opportunities for your own site and improve your overall SEO strategy.
3. Site Auditing: SEMrush also provides a site auditing feature that can help you identify technical SEO issues on your site, such as broken links, duplicate content, and crawl errors. This can help you improve your site’s overall health and performance in search engines.
4. Rank Tracking: SEMrush allows you to track your website’s ranking in search engines for specific keywords over time. This can help you assess SEO performance and find areas for improvement.
5. Content Analysis: SEMrush provides a content analysis tool that can help you optimize your website’s content for SEO. It can help you identify opportunities to improve your on-page optimization, such as optimizing your page titles and meta descriptions.

In essence, SEMrush is a sophisticated SEO tool with many capabilities to assist businesses boost their search engine rankings. By using SEMrush, you can gain valuable insights into your site’s SEO performance, identify new opportunities for growth, and improve your overall SEO strategy.

Pricing:

SEMrush offers a variety of plans and pricing options to fit different business needs and budgets. Here is a table summarizing the pricing plans for SEMrush:

Plan	Monthly Cost	Ideal for
Pro	$119.95	Freelancers, startups, in-house marketers
Guru	$229.95	Small to medium-sized businesses
Business	$449.95	Larger businesses with advanced needs
Enterprise	Custom	Large businesses and agencies

New users can try SEMrush for 7 days before signing up for a paying subscription. Additionally, SEMrush occasionally offers special promotions and discounts for new users or on annual subscriptions.

Google Analytics

Google Analytics, a free web analytics tool, helps website owners understand traffic and user activity. It tracks visitors, how they discovered your site, what pages they visited, how long they remained on each page, and more.

Google Analytics delivers thorough insights on website traffic and user activity, helping website owners enhance their website and marketing activities. Google Analytics offers some advantages:

• Understand your audience
• Track website traffic sources
• Measure website engagement
• Monitor website performance
• Improve website conversion rates
• Make data-driven decisions about website optimization and marketing efforts.

Google Analytics is a powerful web analytics tool that can provide website owners with valuable insights into their website’s traffic and user behavior. By using Google Analytics, website owners can make data-driven decisions about how to optimize their website and marketing efforts to better reach and engage their target audience.

Ahrefs

Ahrefs is a SEO tool that provides comprehensive data on backlinks, keyword research, technical SEO issues, and competitor analysis.

It works by crawling the web and indexing websites to gather information on their backlink profiles, search engine rankings, and other important SEO metrics. This data is then presented in user-friendly reports and dashboards that can be used to identify opportunities for improving a website’s SEO performance.

Ahrefs is trusted by SEO professionals and website owners around the world to help them improve their website’s visibility in search engine results pages and attract more traffic to their site.

So, why use Ahrefs? There are many reasons why Ahrefs is a valuable tool for SEO professionals and website owners:

• Ahrefs provides comprehensive data on your website’s backlink profile, as well as your competitors’ backlink profiles. This information can help you identify opportunities to build more high-quality backlinks and improve your site’s overall SEO.
• Ahrefs’ Keyword Explorer provides detailed data on search volume, difficulty, and potential for ranking for specific keywords. This information can help you build keyword-optimized, website-traffic-attracting content.
• Ahrefs’ Site Audit tool can help you identify technical issues on your website that may be impacting your SEO performance. By fixing these issues, you can improve your site’s visibility in search engine results pages and attract more traffic to your website.
• Ahrefs’ Content Explorer allows you to research and analyze the top-performing content in your niche, which can help you identify opportunities to create content that is optimized for your target audience and has a high potential for attracting backlinks.

Pricing:

here is the pricing table for Ahrefs as of May 2023:

Plan	Monthly Subscription	Annual Subscription
Lite	$99	$990
Standard	$179	$1790
Advanced	$399	$3990
Agency	$999	$9990

Each plan comes with different features and limits on the number of reports and queries you can make per day.

The Lite plan is the most basic plan and provides access to most of Ahrefs’ core features.

The Standard plan includes more advanced features like historical data and additional keyword and content analysis tools.

The Advanced and Agency plans are designed for larger businesses and agencies that require more comprehensive SEO tools and data.

Note: The prices above may change due to Ahrefs’ promos and discounts. Their $7 7-day trial lets you try their platform before subscribing.

Moz Pro

Moz Pro is a comprehensive SEO toolkit that helps organizations boost search engine rankings and website traffic. It provides tools for keyword research, tracking search engine rankings, competitive analysis, and SEO optimization.

Moz Pro works by using a combination of data analysis, research, and reporting to provide businesses with valuable insights into their website’s SEO performance. It offers features such as Site Crawl, which helps identify technical issues that may be impacting SEO, and On-Page Optimization, which helps optimize site content for specific keywords.

There are several reasons why businesses and digital marketers use Moz Pro as their preferred SEO toolset. Here are some of the top reasons why you should consider using Moz Pro for your website’s SEO:

• Moz Pro offers a comprehensive suite of SEO tools to help businesses improve their search engine rankings and drive more traffic to their websites.
• It provides valuable insights into a website’s SEO performance, including keyword research and tracking, competitor analysis, and on-page optimization suggestions.
• Moz Pro’s user-friendly interface and customizable reporting make it easy for businesses to monitor and analyze their SEO performance.
• Its data-driven approach allows businesses to make informed decisions about their SEO strategies and identify areas for improvement.
• Moz Pro offers excellent customer support and a wealth of educational resources to help businesses make the most of its tools and improve their SEO skills.

Pricing:

Here is a table that outlines the pricing plans for Moz Pro:

Plan Name	Features Included	Monthly Price
Standard	Keyword Research, On-Page Optimization, Site Crawl, Link Explorer, 5 Campaigns	$99
Medium	Keyword Research, On-Page Optimization, Site Crawl, Link Explorer, 10 Campaigns	$179
Large	Keyword Research, On-Page Optimization, Site Crawl, Link Explorer, 25 Campaigns	$249
Premium	Keyword Research, On-Page Optimization, Site Crawl, Link Explorer, 50 Campaigns	$599
Enterprise	Customized features and support for large businesses	Custom

Note: Moz Pro offers a 20% discount on annual billing for all plans. The pricing listed above is for monthly billing.

Each plan includes access to Moz’s suite of SEO tools, including keyword research, on-page optimization, site crawl, and link explorer. The number of campaigns that can be run simultaneously is the main difference between the plans. The higher the plan, the more campaigns can be run at once. The Enterprise plan is fully customizable to fit the needs of large businesses and offers personalized support.

Moz Pro also offers a free 30-day trial for new customers to test out the platform before committing to a paid plan.

Google Search Console

Google Search Console is a free web service provided by Google that helps website owners monitor and optimize their website’s presence in Google search results. Formerly known as Google Webmaster Tools, it provides website owners with a wide range of useful information and tools to help them improve their website’s search engine optimization (SEO).

Google Search Console works by allowing website owners to verify their website’s ownership and monitor its performance in Google search results. Once verified, Google Search Console collects data about the website’s search engine visibility and ranking, as well as any crawl errors or security issues. Website owners can use this data to identify opportunities to improve their website’s search engine optimization, submit sitemaps and URLs for crawling and indexing, and receive notifications about critical issues.

There are many reasons why website owners should use Google Search Console. Here are some of the most important benefits:

• Improve search engine optimization: Website owners may boost SEO by removing crawl issues, improving content, and establishing backlinks by watching Google search results.
• Identify security issues: Google Search Console may notify website owners of security risks like malware or hacking attempts and provide solutions.
• Monitor website performance: Google Search Console shows website owners clicks, impressions, and click-through rates for keywords and pages in Google search results.
• Submit sitemaps and URLs: Website owners can use Google Search Console to submit sitemaps and individual URLs to Google for crawling and indexing.
• Receive notifications: Google Search Console can send email notifications to website owners about critical issues, such as a drop in search engine rankings or a sudden increase in crawl errors.

Top Shopify SEO Plugins or Apps

Shopify SEO involves incorporating keywords throughout headlines, meta descriptions, landing pages, and internal links, as well as technical SEO elements such as page speed, schema markup, rich snippets, and site architecture.

However, optimizing manually can be overwhelming for ecommerce businesses with hundreds or thousands of products.

To begin good SEO for Shopify, start by choosing the right theme and implementing tools and apps. SEO apps can act as an extension of a team and increase capabilities and capacity for optimization. Here are some top Shopify SEO Plugins :

Plug in SEO

Plug in SEO is a Shopify app that provides users with a comprehensive SEO optimization checklist for their online store. The app scans the website for SEO issues and generates a report with recommendations for improvement.

The app checks for a variety of SEO factors, including the following:

• Page titles
• Meta descriptions
• Header tags
• Image optimization
• Broken links
• Mobile responsiveness
• Page speed, and more.

The app also provides users with tips on how to fix any issues found and includes step-by-step instructions.

In addition, Plug in SEO offers ongoing monitoring and alerts for SEO issues that arise after the initial scan. Users can customize the app’s settings to receive email alerts or Slack notifications when new issues are detected.

The program is easy to use and doesn’t need coding. It also offers a free trial and several payment options based on website pages and support.

SEO Image Optimizer

SEO Image Optimizer is a tool used to improve the SEO of images on a website. It optimizes the image file size without compromising its quality, which results in faster page loading times.

The tool automatically generates alt tags and filenames based on the image’s content, which helps search engines understand the context of the image. This boosts the website’s search engine ranking and organic visitors.

With SEO Image Optimizer, website owners can easily optimize all images on their site, ensuring that their pages load quickly and that the images are properly indexed by search engines.

Smart SEO

Smart SEO is another Shopify plugin that helps online store owners optimize their website for search engines. The plugin offers various features such as bulk editing of meta titles and descriptions, finding and fixing broken links, generating XML sitemaps, and redirecting broken URLs.

Smart SEO also includes a keyword suggestion tool and an analysis tool that checks the overall health of the website’s SEO. This plugin helps save time and effort by automating many SEO tasks and providing useful insights for improving search engine rankings.

JSON-LD

JSON-LD for SEO is designed to help improve the search engine optimization (SEO) of a website by adding structured data to the website’s code. JSON-LD stands for JavaScript Object Notation for Linked Data, which is a way of organizing data in a format that is easily readable by search engines.

By adding structured data to a website, search engines can better understand the content and context of the website, which can lead to improved visibility and rankings in search engine results pages (SERPs).

The plugin automates the process of adding structured data to a Shopify store, making it easier for store owners to optimize their site for SEO.

SEO Meta Manager

SEO Meta Manager helps online store owners optimize their SEO metadata, such as meta titles and descriptions, for better search engine visibility. The app allows users to bulk edit their metadata for products, collections, pages, and blog posts, saving them time and effort.

SEO Meta Manager also offers suggestions for improving metadata based on the user’s chosen keywords and provides real-time previews of how the metadata will appear in search engine results pages.

With its user-friendly interface and time-saving features, SEO Meta Manager is a valuable tool for improving SEO for online stores.

SEO Manager

SEO Manager is a popular SEO plugin for Shopify that provides a comprehensive set of tools for optimizing online stores for search engines.

This plugin allows store owners to easily manage and optimize their meta titles and descriptions, generate sitemaps, and set up redirects.

Additionally, SEO Manager offers a variety of features that can help improve the overall SEO of an online store, such as structured data and image optimization. SEO Manager helps online retailers boost search engine rankings and traffic with its simple UI and customized settings.

SEO Audit Pro

SEO Audit Pro is a tool used to analyze and evaluate the search engine optimization (SEO) performance of a website. It provides a comprehensive audit report with a detailed breakdown of various SEO elements such as page speed, meta tags, content quality, backlinks, and more.

The tool helps website owners and SEO professionals identify issues and areas for improvement, and provides recommendations on how to optimize the website’s SEO performance.

SEO Audit Pro can help enhance website visibility, improve user experience, and boost organic search rankings.

SEO Booster

SEO Booster is a SEO marketing tool that helps website owners improve their search engine rankings and drive more organic traffic to their website. It analyzes website content and provides recommendations for optimizing keywords, meta tags, and other elements that influence search engine rankings.

SEO Booster also tracks website rankings and provides detailed reports on website traffic and search engine performance. With its user-friendly interface and customizable features, SEO Booster is a valuable tool for businesses and website owners looking to increase their online visibility and drive more traffic to their website.

SEO Get Clicked

SEO Get Clicked is a Shopify app that helps online store owners improve their search engine optimization (SEO) and increase their visibility on search engines like Google. The app offers features such as keyword research and optimization, meta tag optimization, and advanced analytics to help users understand how their website is performing in search engine rankings.

SEO Get Clicked also offers a free SEO audit to help identify areas for improvement and offers personalized recommendations to help users optimize their website for maximum visibility and traffic.

Crush.pics App

Crush.pics is an app designed for Shopify that optimizes and compresses images on your online store, improving page load speed and overall performance.

The app automatically detects and resizes images to fit the best possible dimensions for your site, without losing quality.

Crush.pics also offers a range of advanced features, such as bulk image optimization, image SEO optimization, and support for multiple file types.

By using Crush.pics, you can enhance your customers’ browsing experience and boost your search engine rankings, ultimately driving more sales to your Shopify store.

SEO Suite

SEO Suite is a comprehensive SEO tool designed to help Shopify stores improve their search engine ranking and increase organic traffic. It includes a range of features such as meta tag editing, sitemap generation, broken link checking, and keyword optimization.

The app also offers real-time analytics and insights to monitor SEO performance and identify areas for improvement.

With SEO Suite, Shopify store owners can easily optimize their website for search engines and improve their online visibility, ultimately leading to increased sales and revenue.

Traffic Booster

Traffic Booster helps online stores increase their website traffic and sales through targeted advertising campaigns.

The app uses machine learning and artificial intelligence to identify and target potential customers, and provides real-time performance tracking and optimization to maximize return on investment.

Traffic Booster handles everything from ad creation to campaign management, making it easy for merchants to launch effective advertising campaigns without any specialized knowledge or skills.

SEO Doctor

SEO Doctor is an app designed for Shopify store owners to optimize their website’s search engine visibility. The app helps to identify technical SEO issues and provides recommendations for improving them.

It also assists with optimizing metadata, generating XML sitemaps, and monitoring keyword rankings. With the app’s features, store owners can improve their website’s search engine rankings and attract more organic traffic to their online store.

Sitemap & NoIndex Manager

The Sitemap & NoIndex Manager app by Orbis Labs for Shopify allows store owners to control their sitemap and prevent certain pages from being indexed by search engines.

The app generates a sitemap for the store and provides an interface for managing which pages should be included or excluded.

Users can also set specific pages to “noindex” status to prevent them from being crawled by search engines. This can be useful for hiding pages like test pages or duplicate content that may harm the store’s search engine ranking.

AMP by Shop Sheriff

AMP by Shop Sheriff is designed for Shopify stores to help optimize their mobile browsing experience. It does this by converting web pages into Accelerated Mobile Pages (AMP), which are designed to load quickly on mobile devices.

The app offers a variety of features, including customizable AMP templates, image optimization, and automatic AMP page creation for new products.

By improving page load times and providing a more user-friendly experience, AMP by Shop Sheriff can help increase conversions and reduce bounce rates for mobile shoppers.

ReloadSEO

ReloadSEO is an SEO tool designed for Shopify stores. It optimizes e-commerce websites to boost search engine rankings, traffic, and sales.

With ReloadSEO, users can analyze their website’s SEO performance, identify opportunities for improvement, and get recommendations for optimizing their product pages, meta descriptions, and other on-page elements.

Additionally, the tool provides users with keyword suggestions, content ideas, and backlink tracking to enhance their overall SEO strategy.

Rankify

Rankify is a reputable SEO agency in Canada that specializes in providing top-notch Shopify optimization services to businesses.

As a leading player in the industry, they have gained a reputation for their proficiency in boosting the online visibility of Shopify stores, driving targeted traffic, and increasing sales.

With a team of experienced and certified SEO professionals, Rankify has helped numerous businesses across various niches to achieve their online marketing objectives, thereby making them a preferred choice for businesses looking to improve their Shopify store’s ranking on search engines.

Free Trust Badge Master

The Free Trust Badge Master Shopify app is a tool that helps Shopify store owners display trust badges on their website. Trust badges are visual indicators that show visitors that a website is trustworthy and secure, which can help increase conversion rates and customer trust.

The app allows users to choose from a variety of trust badges, including security badges, payment method badges, and satisfaction guarantee badges, and easily display them on their store’s pages.

The app is free to use and can be installed directly from the Shopify app store.

Easy SEO by Linkcious

Linkcious is a tool designed to help website owners improve their SEO by automatically generating internal links.

With Linkcious, you can easily identify pages on your site that are related to each other and create links between them. This can help search engines better understand the structure and content of your site, which can lead to improved rankings and more traffic.

Linkcious also provides analytics and tracking to help you monitor your progress and make further improvements.

BlogFeeder

BlogFeeder allows you to import and display blog posts from external sources on your Shopify store. It is a great tool for businesses who want to provide their customers with more content or expand their own content offerings.

With BlogFeeder, you can easily connect to popular blogging platforms like WordPress and Squarespace, and customize the way your imported blog posts appear on your Shopify site.

The app also includes features like automatic synchronization and image optimization to streamline the importing process.

SEO Suite Ultimate by Supple

SEO Suite Ultimate by Supple is designed to improve the search engine optimization of your online store. It offers a range of features such as meta tag optimization, bulk editing of SEO data, and monitoring of keyword rankings.

The app also includes tools for improving your site speed and providing a better user experience. With these features, SEO Suite Ultimate can help your store rank higher in search engine results, driving more traffic and sales to your site.

Smart SEO

A smart SEO app for Shopify is a tool that helps optimize your online store for search engines like Google. It can analyze your website’s content and structure, suggest improvements, and help you implement them.

The app may offer features like keyword research, on-page optimization, and site speed improvements.

By using a smart SEO app, you can improve your website’s visibility and attract more organic traffic, ultimately increasing sales and revenue.

Metafields Editor

Metafields Editor is a powerful app that allows Shopify store owners to add custom fields of data to various objects within their store, such as products, variants, collections, customers, orders, pages, and blogs.

With Metafields Editor, store owners can add additional information to these objects that is not supported by Shopify’s default fields. This additional data can be used to enhance product descriptions, improve search engine optimization, and provide a more personalized shopping experience for customers.

Easy SEO

Easy SEO is an app designed for Shopify users to improve their website’s search engine optimizationby publishing articles on highly ranked blogs and news sites. By including links back to your website within these articles, you can increase the visibility of your website and drive more traffic to it.

The more people engage with and read your article, the better it will perform in search engine results pages, further improving your website’s SEO.

Bulk Image Edit Image SEO

This app helps online store owners optimize their product images for better SEO performance, faster loading times, and a more professional appearance. It allows users to compress images, standardize their size, and protect them from competitors.

By using this app, online store owners can attract more organic search engine traffic and increase their chances of making sales. Many established store owners already trust and use this app for their image editing needs.

SEO Product Optimizer

SEO Product Optimizer is an app that assists in optimizing social share images for various social media platforms like Facebook, Twitter, Instagram, WhatsApp, and SMS. It allows users to set a promotional image regardless of their product or collection image.

Additionally, it provides search data such as keyword search volume to discover niche keywords and increase traffic.

The app also helps to set up rich snippets using JSON LD to create visually appealing previews on search results pages for better search engine optimization.

Built-In SEO Features in Shopify

User-Friendly Interface:

Shopify has built-in SEO features that provide a user-friendly interface for optimizing online stores. It includes customizable title tags, meta descriptions, and URLs. It also offers automatic sitemap generation, canonical URL management, and mobile responsiveness.

Additionally, Shopify provides the option to add alt text to images and offers SEO plugins and integrations. These features help improve search engine rankings and drive more traffic to online stores.

Fast Load Speeds:

Shopify has several built-in SEO features, including fast load speeds. With its robust infrastructure and reliable servers, Shopify offers fast load times, which are critical for search engine optimization.

Fast load speeds can lead to improved user experience, increased dwell time, and reduced bounce rates, all of which are positive signals for search engines.

Moreover, Shopify’s themes and templates are optimized for speed, making it easier to create a fast and SEO-friendly website.

Mobile Responsiveness:

The platform has built-in SEO features that ensure mobile responsiveness of websites. It automatically generates a mobile-friendly version of the website and optimizes images, metadata, and other elements for mobile devices. This helps to improve the website’s search engine ranking and user experience on mobile devices.

Built-in SEO Features:

Shopify also includes several built-in SEO features to help online businesses improve their search engine rankings. These features include:

• Customizable URLs
• Title and Meta Description tags
• Image optimization
• Sitemap generation
• Social media integration

Additionally, Shopify offers a variety of apps (listed above in the article) and integrations to further enhance SEO efforts.

Customizable URLs:

Shopify offers built-in SEO features, including customizable URLs, allowing store owners to optimize their store’s pages for search engines.

With this feature, store owners can edit and optimize the URLs for their products and collections. This helps search engines to better understand the content of the pages and improves the chances of higher rankings in search results.

Customizable URLs can also make it easier for customers to find products on a store’s website.

Robust App Store:

The platform has built-in SEO features that help businesses improve their website’s visibility in search engines. These features include customizable meta descriptions, title tags, and URL structures, sitemaps, and canonical tags.

Additionally, Shopify’s app store offers a wide range of SEO-related apps and tools that businesses can use to further enhance their website’s optimization and drive more traffic to their site.

Strong Security:

Shopify offers several built-in SEO features, such as customizable meta titles and descriptions, clean URLs, sitemap generation, and canonical tags.

These features help to optimize your online store for search engines and improve your store’s visibility in search results.

Futhermore, Shopify provides strong security measures such as SSL encryption, PCI compliance, and automated backups to ensure that your store and customer data remain safe and secure.

Conclusion

In conclusion, Shopify provides several built-in SEO features that can be enhanced with the use of top Shopify SEO plugins and third-party tools. These tools offer advanced features such as keyword research, site audits, backlink analysis, and content optimization to improve the visibility and search engine rankings of your Shopify store. By leveraging these tools, Shopify merchants can optimize their online store for search engines and attract more organic traffic, leading to increased sales and revenue.

FAQs

Q: What is Shopify SEO and why is it important?

A: Shopify SEO is the practice of optimizing your Shopify store for search engines to improve your visibility in search results. It’s important because it helps potential customers find your store online and increases the likelihood of making a sale.

Q: How do I optimize my product pages for SEO?

A: To optimize product pages for SEO, you can use descriptive titles, unique descriptions, high-quality images, and customer reviews.

Q: How do I optimize my Shopify blog for SEO?

A: To optimize a Shopify blog for SEO, use relevant keywords, create valuable content, and optimize meta titles and descriptions.

Q: How do I use keywords effectively in my Shopify store?

A: Use keywords effectively in your Shopify store by incorporating them into product titles, descriptions, URLs, and meta tags.

Q: How do I optimize my Shopify site speed for SEO?

A: To optimize Shopify site speed for SEO, compress images, minify code, and use a content delivery network (CDN).

Q: What are backlinks and how do I build them for my Shopify store?

A: Backlinks are links from other websites to your Shopify store. You can build them by creating valuable content, guest posting, and reaching out to industry influencers.

Q: How do I measure the success of my Shopify SEO efforts?

A: Measure the success of your Shopify SEO efforts by tracking keyword rankings, organic traffic, conversion rates, and bounce rates.